Getting the best name brands for home goods can be a tricky business. There are knockoffs, brand changes, material changes, and prices on luxury goods. Egyptian cotton sheets are a luxury good for sure, and you don’t want to pay through the nose for good sheets, but you also don’t want to get cheated on the brand or quality either.
Instead of focusing on brand name, focus on user reviews and careful label reading. Make sure the cotton is 100% Egyptian cotton and not cut with other threads. Read the user reviews for knockoff speculation and overall quality. Even if you’re buying online, see if you can locate the brand in stores so you can get your fingers on the fabric.
Once you find a brand you like, stick with it. Price will go up and down, so just watch for sales on your brand. Constant shopping for a newer or cheaper brand increases your chance of ending up with a dud, which will just waste your money. These sheets should last a long time, so it’s worth it to wait for a sale on a known quality, letting you stock up once a year or two without having to constantly look for good sheets only to disappoint yourself.