Business Cards – Presenting Your Image to the World

Business cards are an important tool in your marketing program. Below are a few hints on how best to use them to your advantage in the marketplace.

Choose a layout which makes a card stick out.

A custom card provides the first impression and reflects your company to the world. It's a marketing tool and a way to network with business partners and possible clients.

Business Cards - Presenting Your Image to the World

Make certain the font type and size used is simple to read. Ask yourself, "What impression do I wish to make?"

Examples: bold colors, pictures, stand-out logo, use of a differently shaped card.

Proofread your card and have a knowledgeable, independent third-party proofread it if possible.

Potential clients and company executives will perceive you as unprofessional if you've spacing, grammatical, and punctuation errors.

It is much better to recycle the newspaper and purchase a new batch of cards than to save money using cards that are faulty. Poorly done cards may cost you far more than a few dollars…

A business card is just that, a business card.

Use the KISS principle: Keep It Simple Savvy… Many firms use card scanners to import your data into their database. If the scanner can't read your card, an entrance of this information manually can lead to mistakes and lost business opportunities.

A business card is an investment in your organization.

You will impress prospective clients by using a high-quality card stock with a glossy finish or fashionable embossing. These additional details may be more expensive, but the message it sends to your customers will be well worth it: Look professional to succeed.

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