A non-profit organization is an organization which aims at other social causes other than generating the profits for an organization. It is a type of group which is organized for various other purposes. The primary purpose of the non-profit organization is not to generate profits. Every business or an organization requires some sort of planning in order to run the business efficiently. It is the type of a management activity which is used to set priorities and focuses on the various operations of the company. In the strategic planning, the common goals for the company are established.
Strategic planning for nonprofits includes the process of identifying various strengths, weaknesses and certain opportunities. The strategic planning also helps to identify the threats. Thus, it helps the non-profit organization to accomplish its goals. It identifies the external as well as the internal factors which are responsible in fulfilling the goals of the non-profit organization. Thus, it helps in the better understanding of the concept which is involved. Moreover, it also helps in gaining clarity. Strategic planning also aids an organization in the ailment process. This planning ensures that the board involvement is of utmost importance. It defines the particular agenda for that organization which gives the vision as well as mission clarification.